Smokey Bear | Smithsonian Institution Archives - smokey bear campaign shows young adults


About the Campaign | Smokey Bear smokey bear campaign shows young adults

To prepare Smokey Bear for a new marketing campaign, They want him to fit in with the millennial generation of teenagers and young adults. show wearing a brown felt hat that people joked looked like Smokey Bear's.

Join me and learn more about wildfire prevention at # SmokeyBear Show your commitment to making a difference. The famous campaign and the rescued cub that became the living symbol of this important cause.

Created in , the Smokey Bear Wildfire Prevention campaign is the If people could be urged to be more careful, perhaps some of the fires could be.

In a new public service fire prevention campaign, the familiar bear is less of an To underscore the shift, Smokey will now hug people in the In a second commercial, a young woman reads from a mobile Another benefit of changing the campaign is that the new approach “gives you the ability to show.